The Perception of Metro Manila College Students Towards Stage Plays: A Descriptive Study

De Leon, Juan Miguel G. (2005) The Perception of Metro Manila College Students Towards Stage Plays: A Descriptive Study. Diploma thesis, De La Salle University.

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Theater in the Philippines is made up of various companies, none of which are particularly profitable. The oldest of these is the Philippine Educational Theater Association (PETA), founded in 1967. About 80% of the audience of PETAs stage plays is pre-sold to schools which buy tickets in block or purchase entire shows; as such, walk-in attendance for the stage plays is low. To discover ways of increasing the walk-in attendance, audience development is needed, and to begin, PETA has to know the perception of stage plays in the eyes of one of its most important audiences: Metro Manila college students. This descriptive cross-sectional study surveyed study surveyed 400 college students from November 8-10, 2005. Stage plays trail movies and rock/pop concerts in the students preference of location-based entertainment. There is very little negative association to stage plays; students are still neutral to them. They are made aware of stage plays via print ads, professors and friends, and buy their tickets via their professors. Repertory Philippines and PETA are their best-recalled theater companies, and most students have seen stage plays via school organizations. Their preference leans towards musical comedies on love, cultural identity and homosexuality, and PhP200-299 is deemed the maximum acceptable ticket price. They prioritize the artistic merits of the play, but say that other attributes like facilities and location are also important. Students watch stage plays to be entertained first and foremost. For PETA, the study shows that it may be best to stage one or two musical comedies per theater season, with suggested themes being love, cultural identity and homosexuality. Tickets should be priced at PhP200 to Php299.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: PETA, theatre, theatre criticism
Depositing User: Repo Admin
Date Deposited: 12 May 2017 14:47
Last Modified: 12 May 2017 14:47

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